Digital Marketing

Welcome to Industry Insights, where I share my contributions across a wide range of topics in LinkedIn's Collaborative Articles. Here, you'll find my insights on the latest trends and discussions in digital marketing. For a deeper dive, follow the link to the full article on LinkedIn.

Marketing Operations

You’re struggling to keep up with email marketing. What tools can help you automate the process?
 

" To enhance email marketing, prioritize re-engaging passive subscribers. Cost-effective than acquiring new ones, this strategy revitalizes connections. Implement targeted automations like:

- Cross-sell or upsell campaigns for new or complementary products.

- Inactive past customers can be won back with exclusive incentives, including win-back campaigns.

- Feedback campaigns to gather insights.

- Limited-time coupon codes to spark interest.

- Loyalty rewards for account reactivation.

Use automation templates for personalized, time-sensitive offers, boosting engagement and loyalty efficiently."

Marketing Operations

What tools should a Marketing Operations manager use to be effective?
 

" Incorporating the Google Marketing Platform (GMP) as a Data Management Platform (DMP) offers scalable, customizable digital advertising and analytics solutions for businesses of all sizes. GMP integrates well with existing Google tools, providing enhanced analytics, flexible scaling, and automation opportunities. Its API functionality and tag management are particularly praised. However, businesses should consider GMP's pricing and interface complexity. For organizations aiming to optimize digital advertising and audience targeting, GMP presents a comprehensive suite of tools to effectively manage and analyze data. This ensures messages reach the right audiences efficiently."

Digital Marketing

How can you manage the lifecycle of your content effectively?

"Creating shareable content is essential, where engagement and community building are key. 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 not only captivates but also encourages your audience to share, fostering a network of brand advocates. Think of Buzzfeed's success with fun, shareable listicles that drive conversations and brand visibility. The secret? Blend educational and entertaining elements. Incorporate personal stories, humor, and visuals to enrich the reading experience. Boost content shareability by aligning with your audience's interests and simplifying sharing via social buttons and an active presence on social media platforms. This approach not only amplifies your content's reach but also strengthens your brand's online community."

What are the most effective keywords for search advertising?

"Match types have evolved significantly in search advertising. Since these lines were written. While phrase and exact match still offer control, Google's AI advancements blur the lines between match types. The broad match is no longer the same as it once was.

Instead of avoiding broad matches, consider combining them with smart bidding (target CPA, target ROAS) for optimal performance. Google's algorithms can now identify relevant search terms even seasoned advertisers might miss, potentially boosting campaign efficiency.

Key Takeaway: Staying updated on best practices is vital in the dynamic world of search advertising. Experiment with different match types and bidding strategies to uncover the sweet spot for your specific campaigns."

phone +972 54 3979794 

email: amir.scapa@gmail.com 

Amir Scapa

Senior Digital Marketer