Overcoming Performance Max Limitations: Boosting ROAS with AI-Powered Insights

Introduction:  Google's Performance Max campaigns promised automation and efficiency, but their limited reporting challenged optimization. I used a creative, AI-powered solution to address this and significantly improve results.

Problem:  After launching a Performance Max campaign for online sales, our ROAS targets still needed to be met. Standard optimization techniques within the platform's constraints needed to be improved.

Action:

• Recognized the need to go beyond Google's reporting tools.
• Used ChatGPT to develop a custom Google Ads script, unlocking unavailable detailed performance data.
• Revealed that dynamic search was consuming the budget disproportionately, harming ROAS.

Results:

• By excluding dynamic search and focusing on Google Shopping, we achieved a dramatic 30% increase in ROAS.
• This AI-powered solution was successfully applied to multiple Zap Group accounts, leading to company-wide performance improvements.

Conclusion:  This case study highlights the power of creative problem-solving and AI tools to overcome platform limitations. It emphasizes the importance of challenging platform assumptions and finding customized solutions that drive superior results.

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Amir Scapa

As a digital marketing innovator, I excel at transforming challenges into actionable, impactful strategies, driving efficiency and growth. Let's connect to explore how I can elevate your brand.  

phone +972 54 3979794 

email: amir.scapa@gmail.com 

Amir Scapa

Senior Digital Marketer